Since NASCAR was spawned from the moonshine trade, it seems natural that its most iconic driver would add his name to the newest batch.
Sugarlands Distilling Co. announced on Wednesday that it’s teaming with NASCAR legend Richard Petty in the launch of Petty Punch Moonshine. The official launch is scheduled for Friday, Aug. 8, at Sugarlands’ downtown distillery in Gatlinburg, Tennessee. Fans will have the opportunity to meet Petty in person at Sugarlands during a special appearance that day from 2-4 p.m.
According to a news release, Petty Punch is a “vibrant, fruit-forward shine ... with a smooth, sippable finish.†Petty Punch is available in 750mL jars featuring an unmistakable silhouette of “The King†on the label. Petty Punch is 50 proof (25% alcohol/volume), a far cry from collecting the drippings out of a still and outrunning the “revenuers†to deliver it.
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Petty Punch will officially launch with a blend of juicy fruit flavors, according to the news release.
“It’s always a pleasure to work with my friends at Sugarlands, and Petty Punch is one that we’ve had a lot of fun putting together,†Petty said. “I’m excited to see this product come to life and proud to put my name on it. I think fans will really enjoy it, too, whether they’re sipping it or displaying it on their shelf.â€
This isn’t the first time the Petty name has been attached to adult beverages. This collaboration is the latest between Sugarlands and Petty following a limited edition release of Roaming Man Richard Petty Rye Whiskey in 2024.
“We’ve had the privilege of working with Richard on some very special projects, and Petty Punch is a true reflection of his enduring legacy,†said Patrick Sullivan, Sugarlands chief revenue officer. “With this release, we wanted to create something that celebrates Richard in a fun, authentic way, while creating something that fans can enjoy and collectors will be eager to get their hands on.â€
Sugarlands Distilling is a family-owned craft distillery in Gatlinburg which, the news release says, welcomes over a million guests annually to its tasting room.
Sugarlands Petty Punch will be available soon at retailers nationwide. To find a Sugarlands retailer, visit .
In his NASCAR career, Petty was a seven-time champion who won 200 races, the last coming on July 4, 1984, when he won the Firecracker 400 at Daytona with then-President Ronald Reagan on hand. He was inducted into the first class of the NASCAR Hall of Fame in 2010.
